July 2023 - Parks & Recreation - 24

EQUITY
Newburyport Youth Services pursued
equitable marketing and registration
practices and took steps to reach and
include all community members.
Centering Equity in
Marketing and Registration
By Andrea Egmont
S
ometimes to move forward, we must step back. Most of us in the
park and recreation field, I believe, are here because we trust in the
importance and benefit of recreational opportunities for community
members. So, it only follows that we should be looking at how
accessible our programs are to everyone in our communities.
Newburyport is a small city on
the coast of northern Massachusetts
with a population of 18,000.
Today, it is seen as an affluent,
predominantly white community.
However, there is a real dichotomy
in the city between the fa├žade
of wealth and race and the reality
of who lives here. Many communities
like this, where people say,
" we have no diversity, " contribute
to the perceived invisibility of nondominant
groups, and it benefits no
one to allow this to be the standard
way of thinking.
24 Parks & Recreation | JULY 2 0 2 3
| PARK S ANDRECRE AT ION . OR G
Taking Another Look
As a department, Newburyport
Youth Services had to take a step
back and look at which groups
of community members were
possibly not feeling " invited " to our
programming. What groups may
not have believed our events and
activities were for them? We took
a hard look and began to identify
several underrepresented groups:
non-English-speaking parents,
families of children with special
needs, LGBTQ+ individuals and
families needing financial assistance.
Once we identified these groups, we
reviewed our policies and procedures
to look for areas in which we could
improve. We looked primarily at
marketing and outreach, as well as
our registration policies.
What We Found
Marketing and outreach
* All our email outreach was in
English.
* Our website and registration software
could be translated, but the
Google Translate button was hidden
at the bottom of the webpages.
* We always listed our policy on financial
aid, but the language was
hidden in our activity guide.
* We always stated that our programs
are accessible to all and
accommodations will be made,
but the language also was hidden
in our activity guide.
Registration policies
* We previously had changed all
our paperwork and registration

July 2023 - Parks & Recreation

Table of Contents for the Digital Edition of July 2023 - Parks & Recreation

July 2023 - Parks & Recreation - Intro
July 2023 - Parks & Recreation - Cover1
July 2023 - Parks & Recreation - Cover2
July 2023 - Parks & Recreation - 1
July 2023 - Parks & Recreation - 2
July 2023 - Parks & Recreation - 3
July 2023 - Parks & Recreation - 4
July 2023 - Parks & Recreation - 5
July 2023 - Parks & Recreation - 6
July 2023 - Parks & Recreation - 7
July 2023 - Parks & Recreation - 8
July 2023 - Parks & Recreation - 9
July 2023 - Parks & Recreation - 10
July 2023 - Parks & Recreation - 10a
July 2023 - Parks & Recreation - 10b
July 2023 - Parks & Recreation - 11
July 2023 - Parks & Recreation - 12
July 2023 - Parks & Recreation - 13
July 2023 - Parks & Recreation - 14
July 2023 - Parks & Recreation - 15
July 2023 - Parks & Recreation - 16
July 2023 - Parks & Recreation - 17
July 2023 - Parks & Recreation - 18
July 2023 - Parks & Recreation - 19
July 2023 - Parks & Recreation - 20
July 2023 - Parks & Recreation - 21
July 2023 - Parks & Recreation - 22
July 2023 - Parks & Recreation - 23
July 2023 - Parks & Recreation - 24
July 2023 - Parks & Recreation - 25
July 2023 - Parks & Recreation - 26
July 2023 - Parks & Recreation - 27
July 2023 - Parks & Recreation - 28
July 2023 - Parks & Recreation - 29
July 2023 - Parks & Recreation - 30
July 2023 - Parks & Recreation - 31
July 2023 - Parks & Recreation - 32
July 2023 - Parks & Recreation - 33
July 2023 - Parks & Recreation - 34
July 2023 - Parks & Recreation - 35
July 2023 - Parks & Recreation - 36
July 2023 - Parks & Recreation - 37
July 2023 - Parks & Recreation - 38
July 2023 - Parks & Recreation - 39
July 2023 - Parks & Recreation - 40
July 2023 - Parks & Recreation - 41
July 2023 - Parks & Recreation - 42
July 2023 - Parks & Recreation - 43
July 2023 - Parks & Recreation - 44
July 2023 - Parks & Recreation - 45
July 2023 - Parks & Recreation - 46
July 2023 - Parks & Recreation - 47
July 2023 - Parks & Recreation - 48
July 2023 - Parks & Recreation - 49
July 2023 - Parks & Recreation - 50
July 2023 - Parks & Recreation - 51
July 2023 - Parks & Recreation - 52
July 2023 - Parks & Recreation - 53
July 2023 - Parks & Recreation - 54
July 2023 - Parks & Recreation - 55
July 2023 - Parks & Recreation - 56
July 2023 - Parks & Recreation - Cover3
July 2023 - Parks & Recreation - Cover4
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/december-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/november-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/october-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/september-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/august-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/july-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/june-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/may-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/april-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/march-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/february-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/january-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/december-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/november-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/october-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/september-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/august-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/july-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/june-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/may-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/april-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/march-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/february-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/january-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/december-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/november-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/october-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/september-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/august-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/july-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/june-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/may-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/april-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/march-2021
https://www.nxtbookmedia.com