July 2021 - Parks & Recreation - 38

P&R MONTH
vast impacts that parks and recreation
has on people in communities
across the country.
Parks are at the center of so
many experiences and memories
- moments that park and recreation
professionals help make
happen. Our local parks are often
our first experiences in nature, our
introduction to a favorite hobby or
physical activity. They are places
to gather with friends and family,
spaces to celebrate life's special moments,
spots of respite and healing,
sites that connect us with essential
community services, and so much
more. Local parks have been essential
throughout the coronavirus
(COVID-19) pandemic, with many
people finding a new appreciation
for the essential spaces park and recreation
professionals manage and
vital programs they provide. And,
for some, their local parks are quite
literally one of the only places they
can go to find peace and tranquility.
Telling a Community's
Story
When Craig Pattenaude began his
role as marketing and communications
specialist for Cosumnes Community
Services District (CSD) in
Elk Grove, California, one of his
first projects was to browse the department's
activity guide, which
featured many of the programs offered
in the community. Anywhere
he noticed a stock photo (e.g., a
generic photo from an online database)
used for promoting a certain
program or park, he would schedule
a time to visit that program
or park to take photographs that
would more accurately represent
the community in Elk Grove.
Pattenaude is part of the communications
team at Cosumnes
CSD, which oversees all of the
branding
and communications
for the local parks and recreation,
as well as the fire department. He
primarily works on planning and
developing content for the district,
but his colleagues soon found out
about his stellar photography skills,
which would prove to be critical in
sharing the stories of the diverse
community they serve.
" It really started small, " says Jenna
Brinkman, public affairs manager
at Cosumnes CSD. " Once we realized
the caliber [of photographs]
that Craig could produce, we kind
of upped the game a little bit and
have been giving him some additional
challenges. "
One of those challenges was introducing
Pattenaude to Elk Grove
families, so he could take photographs
of them visiting the local
parks and other areas managed
by the district. One of their deDavid
Phommavong and his son, Khuan,
are members of the Elk Grove community
and enjoy visiting Camden Park.
38 Parks & Recreation | JULY 2 0 2 1
| PARK S ANDRECRE AT ION . OR G

July 2021 - Parks & Recreation

Table of Contents for the Digital Edition of July 2021 - Parks & Recreation

July 2021 - Parks & Recreation - Intro
July 2021 - Parks & Recreation - Cover1
July 2021 - Parks & Recreation - Cover2
July 2021 - Parks & Recreation - 1
July 2021 - Parks & Recreation - 2
July 2021 - Parks & Recreation - 3
July 2021 - Parks & Recreation - 4
July 2021 - Parks & Recreation - 5
July 2021 - Parks & Recreation - 6
July 2021 - Parks & Recreation - 7
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July 2021 - Parks & Recreation - 18
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July 2021 - Parks & Recreation - 20
July 2021 - Parks & Recreation - 21
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July 2021 - Parks & Recreation - 27
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July 2021 - Parks & Recreation - 38
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July 2021 - Parks & Recreation - 55
July 2021 - Parks & Recreation - 56
July 2021 - Parks & Recreation - Cover3
July 2021 - Parks & Recreation - Cover4
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/september-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/august-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/july-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/june-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/may-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/april-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/march-2021
https://www.nxtbookmedia.com